) due to our habituation to the variable rewards that social media platforms provide. Two particular concerns occupy me: social media participation carries the risks of (1) negatively formative experiences and (2) continuous partial attention (. Discussions in the philosophical literature are concerned primarily with egregious conduct online such as harassment and shaming, keeping the focus on obvious ills to which no one could consent this prevents a wider understanding of the risks and harms of quotidian social media participation. Open Access: Social media participation undermines individual autonomy in ways that ought to concern ethicists. User can try out multiple watches and different varients of those watches. The application will eliminate the human efforts by physically visiting the Watch shops which is very time-consuming activity. This application can be used on Online Watch Shopping websites and applications such as Titan, Fastrack, Sonata and so on. So the main purpose is to build an “AR Watch Try-On application” is to develop android application for trying different watches in a Virtual way using a mobile which supports AR camera.

Now-a-days people prefer online shopping rather than the traditional window shopping and Augmented Reality allows brands to give customers unique experiences with the convenience of tapping into their mobile (. Unlike images or banners, for example, AR ads are interactive and lifelike consumers can see and even interact with them. Augmented reality ads are immersive, which means they help marketers create a certain emotional connection with customers. In recent days Augmented Reality is an emerging trend in marketing and sales strategies.

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